ه‍.ش. ۱۳۹۱ شهریور ۱۱, شنبه

App Marketing is the next big big thing 2012 USA

App Marketing is the next big big thing 2012 USA

Mobile advertising matured drastically in 2011, with more sophisticated ad units and campaign executions. This maturation has made consumers more open to mobile ads. According to Nielsen’s State of the Media: Consumer Usage Report, 51 percent of consumers say that they are OK with advertising on their devices if it means they can access content for free.

In another key finding, BYOD dominates, with 64 percent of respondents saying they used personal devices for work. Businesses also are enabling mobility for an extended workforce -- representing another form of BYOD -- with 40 percent saying that non-employees, such as business partners, are provided access to custom mobile applications.

Analytics coupled with transparency and an engaged audience will not only help propel the mobile industry forward but will also provide media buyers and brands with a solution to engage their consumers,” said Kevin Canty, sales director at Kargo. 

For 2012 expect to see more integration of social into mobile ads and marketing programs. Also, location will be a key aspect of mobile marketing and advertising strategy. Larger budgets will lead to higher fill rates for publishers.

“Currently developers are building better, more engaging mobile video players to be vast compliant so the brand has a much better look into the effectiveness of their marketing spend,” Mr. Canty said.

“I think it’s crucial for mobile to evolve at its own pace and direction,” he said. “Mobile is still clearly behind traditional Web on the attribution model.                    

These expert bylined articles offer tips on how to run and measure mobile ad campaigns, targeting and location, SMS campaigns and database building, integration with print and stores, HTML5, iPad ads, site design, search engine optimization, paid search, in-application ads, social media, content creation and the effectiveness of mobile coupons.

For lines of business, improved customer engagement and cost optimization are the primary drivers for mobility projects. For IT, the primary driver is improving products used by employees.

Especially with limited screen size, and much shorter time for placements, mobile advertisers have to be much more focused, more targeted,” he said. “And to do that, advertisers need to take into account the timing and context of the mobile user – when is it a good time to serve the ad, and what ad to serve.

Here is and example of the job area of a Mobile app dev:

Developers with the right mix of skills can find boundless opportunity in the multibillion-dollar mobile app industry. Learn what it takes to become a mobile software developer. Mobile app developers hail from different walks of life. A software engineer, a tech-savvy business entrepreneur or a web designer may have what it takes to create the next top-selling app. The common piece of the puzzle is some sort of training in computer programming, whether it's a certificate in a specific language like HTML5 or a bachelor's degree in software development. With the rapid growth of the mobile medium, some colleges and universities are adding specialized undergraduate degree programs in mobile app development.

Mobile advertising matured drastically in 2011, with more sophisticated ad units and campaign executions. This maturation has made consumers more open to mobile ads. According to Nielsen’s State of the Media: Consumer Usage Report, 51 percent of consumers say that they are OK with advertising on their devices if it means they can access content for free.

In another key finding, BYOD dominates, with 64 percent of respondents saying they used personal devices for work. Businesses also are enabling mobility for an extended workforce -- representing another form of BYOD -- with 40 percent saying that non-employees, such as business partners, are provided access to custom mobile applications.

Analytics coupled with transparency and an engaged audience will not only help propel the mobile industry forward but will also provide media buyers and brands with a solution to engage their consumers,” said Kevin Canty, sales director at Kargo. 

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